IAAK • Our Solutions | Science & Research

The relevance

Our Solutions

Together with businesses, we identity existing gaps and apply academia to business fields in research projects.

We present them in science pitches.
On your request, we tailor them to individual formats for you.

Today, technical systems, frameworks like AI-driven applications, robots or forms of digital marketing communications have been developed, but are not operationalized on a granular level, thus making them redundant.

To ultimately drive digitalization forward, our aim is to make science and research more transparent and focussed from a marketing/consumer behaviour perspective.

students

the SCIENCE PITCH

In their final thesis, students develop ideas and concepts, linking the latest findings from the academics to business in real time. Their conceptual and partly empirical work often disappears in a drawer, which makes it impossible to reconsider these findings in organizations' current business issues.
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The Science Pitch changes that.
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Within each science pitch, the academic work of one young talent becomes visible. Curated by the institute members, it sneak previews the theses' contents and their relevance for application. The format is a video, presenting the students' ideas in five questions and answers within a three to five minute trailer. Please find examples below.

Science Pitch Example

Corporate Brand Building in B2B: Digitized Customer Journeys

What influence does digitalization have on corporate brand building along the customer journey?

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Ms. Ferizovic addresses this question in her master's thesis: "Corporate Brand and Digital Branding: Development of an Identity and Implementation along the Customer Journey, Applied to the Project Partner Artificial Intelligence Center Hamburg (ARIC)".

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In this scientific work, a closer look at business-to-business markets and the influence of digitalization on brand building along the customer journey is presented. In empirical research, variables such as company types, the use and change of hybrid, digital and analog communication measures and corresponding brand experiences have emerged. Ms. Ferizovic lifts theoretical foundational treasures and applies the findings to ARIC's corporate brand.

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‍If you are faced with the challenge to set up systematized corporate customer journeys and want to decide on appropriate hybrid, online and offline measures along the journey, you’ve come to the right place.

Do you find a topic relevant for your company? Contact us and we can get your exchange up and running.

Contact us

Science Pitch Example

Social Interaction between Companies and Stakeholders in Online Communities: Success Factors

How does effective community management work and what are the success factors?

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This question is in focus of Ms. Acquah's bachelor's thesis "Community Management in Social Media: Content Analysis and Recommendations for Action Based on Case Studies of the Consumer Goods Industry on Instagram".

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Based on literature, the interaction in social media and types of communities are linked and success factors are derived. Following this, the identified success factors for effective communication in social media communities are then condensed using content analysis.

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‍So, if you're wondering what makes effective community management stand out, you've come to the right place.

Do you find a topic relevant for your company? Contact us and we can get your exchange up and running.

Contact us

science & research

FACETS OF OUR solution

As you can see below, "Science & Research" touches further fields of activities in which we can be of assistance to you. Please feel free to get in touch with us.